| What does it make you to be a Great Marketer in 2012? |
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This can be common question among most marketers today, particularly in the current, difficult environment. Earlier (old days), marketers were the unsung heroes of B2B companies. They usually did nothing to be really active but getting on with usual campaigns, organising trade show stands, managing databases etc. Most of the things were left to the sales team, or the MD. But the credit crunch plus the digital revolution created a ‘perfect storm’. The consequences for B2B marketers were more pressure, less time; less budget, more fickle clients, greater scrutiny and interference from the board, and more stressed and agitated sales and finance people. To cope with this new environment, B2B marketers have had to change. Often Optimization over the web does the trick. But, it has to be done effectively by experienced hands like Web Technologies Inc. and the others in the field. In today’s world, you must be always-on, visible, accountable, measurable, and approachable: leading and innovating rather than reacting and following. And what you must do is to be willing and able to embrace new opportunities, of which there are many; including new technology, new ways of working and changes to think and act strategically.
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