| The Australian way of Direct Marketing |
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Every country is different in its approach to marketing and selling. And, the way that you define selling will impact your sales results and successes. Suppose that you think selling/marketing is all about persuading and convincing people to buy your product. If you have this definition of selling, chances are high that you will resist selling, and you will experience significant sales resistance from your prospects too. Large marketing groups like Appco Group have this resisting power to establish their business in every niche market. In the Australian way of marketing, you tend to resist selling for two reasons. First, you don’t want people to think you are trying to persuade or convince them. Second, you will resist selling as you don’t like the idea of having to persuade or convince people. All in all, if you have this convincing definition of selling, you will resist having sales conversations, and the fewer sales conversations you have, the fewer sales will result. There is a direct correlation. Also, when you do have sales conversations, you will experience significant sales resistance from your prospects. Your prospects will pick up that you are trying to persuade and convince them, and the moment they do, their sales resistance barrier will come up. They will put this sales resistance barrier up to protect themselves from sold to. No one likes to be sold to. Every marketer has to understand this and then move accordingly to be successful in business and to attain as many prospects as possible.
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