| Blow to the Australian soft-drink market! |
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Think of soft-drinks without froth/bubbles, we know you can never; yes, after a big-chunk of meat you may not get now aerated drinks to placate your tummy, as the soft-drink market is short of 'CO2' (carbon dioxide) supplies. Yes, the soft-drink makers in Australia are finding it tough with the essential ingredient for beverages - CO2, which helps to form bubbles and something that you are not unaware about. My husband with Enza Marketing is on his way to Australia for a business symposium, and with a man like him who can never do without beverages it definitely is not going to be a fun time there (Smile!). Some of the key-suppliers of 'carbon dioxide' have shut down their plants for the time being, due to accident and other reasons; major supermarkets in Australia are saying that the shortage has not affected them yet, but if the CO2 shortage continues the customers in the market may not find anything to wash-down their food with, except water. The gas-supplier BOC, which has a CO2 facility at Kooragang Island, has assured alternate supplies to address the shortage issues the soft-drink makers are having in the market. About one of the noted beverage brands, Schweppes is even struggling to get over the shortage issue; due to the dearth of CO2 the company has not been able to produce enough volumes that they do generally, every time for the market.
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